Vignesh Selvam

Product Manager for the Media, Entertainment & Hospitality IndustryProduct manager based in Vancouver, BC with over 7 years of experience and specialized skill sets in Marketing and Analytics. Led multiple teams successfully in developing analytics & reporting products across startup and corporate environments.My strengths include Agile project management, product marketing and communication through various media.An active member of Toastmasters International. I have achieved the highest recognition, given for an individual, in the Toastmasters education program by becoming a Distinguished Toastmaster.

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WORK

Product Manager @ Magnify Digital Inc.I work as the Product Manager for ViewerCentric, an audience intelligence platform for the screen media industry.Focus Areas
Agile Project Management
Product strategy & Marketing
Consumer Research & Feedback
Measurement system design & Analytics
Feature design & UI WireframingMarketing Analyst @ IBMI worked as a Marketing Analyst for Analytical products and as a Paid Media Analyst as part of the Marketing Services Centre. I was recognized as a "Media Analytics Expert" for my contribution to the paid media service.Focus Areas
Analytical Products development & proof of concept testing
Agile management
Media strategy
Campaign Planning
Campaign & Product Performance Analysis
Conversion Rate OptimizationBusiness Analyst @ CognizantWorked as a Business Analyst in the Business Development team for Enterprise Risk and Security Solutions unit handling the financial and promotional portion of the bids from Europe, the Middle East and Asia region.Focus Areas
Project management of RFP/RFI bids
Sales enablement
Content creation
Market Research
Automated pricing model development
Forecasting and revenue tracking

Volunteering

Project VOICE @ IBMDesigned a training curriculum and trained more than 150 marketing professionals on interpersonal communication and presentation skills. This project was in response to a critical business need as identified by senior leadership and was delivered in two versions, an intensive 6-week program and a one day workshop.Decisions Through Data Workshop @ IBMTrained over 100 marketing professionals on Paid media analysis as part of the workshopToastmasters InternationalRetention Chair - District 96, BC & Yukon
Lead the retention initiatives for members across the district.Program & Logistics Chair - District Semi-Annual conference, 2017
Lead the program and logistics team responsible for managing a 2 day conference of 650+ delegates (Budget - $45,000)Co-ordinator - Leadership Development Program 2.0, 2015-16
Designed a training curriculum and trained 40 emerging leaders on advanced leadership and communication techniques over 6 months. Nearly 75% of the batch went on to hold leadership positions in the Toastmasters fraternity within the year.Conference Chair - Division Semi-Annual conference, 2015
Raised funds and lead the team responsible for managing a day conference of 200+ delegatesArea Director – Cisco, Intel, Fidelity, community clubs, 2014-2015
Achieved the President's Distinguished Area award for leading the clubs to achieve stellar communication and leadership goalsClub President - Club 547, 2015
Achieved the highest tally of awards won by the club in a single term